ESSENCE AND FACTORS OF MARKET POTENTIAL OF POULTRY-FARMING PRODUCTS

DOI 10.32651/193-63

Issue № 3, 2019, article № 12, pages 63-66

Section: Agrofood market

Language: Russian

Original language title: СУЩНОСТЬ И ФАКТОРЫ РЫНОЧНОГО ПОТЕНЦИАЛА ПТИЦЕВОДЧЕСКОЙ ПРОДУКЦИИ

Keywords: POULTRY FARMING, MARKET POTENTIAL OF AN ENTERPRISE, COMPETITIVENESS OF PRODUCTS, MARKET POTENTIAL OF POULTRY PRODUCTS, EXTERNAL AND INTERNAL FACTORS, MARKET, MARKET CONDITIONS

Abstract: An ambiguous situation is characteristic of poultry enterprises due to the fact that, against the background of high potential, they do not fully realize their market potential and much of them are at the stage of bankruptcy (closing). The solution to this problem is to develop an enterprise strategy oriented towards ensuring the satisfaction of consumer demands that form demand in the relevant market and have a theoretical and methodological basis for the essence of the market potential of poultry products. In this regard, studied the theoretical aspects of the market potential of the enterprise, the competitiveness of products and given the formulation of this economic category with the differentiation of factors on external and internal, affecting the value of the market potential of poultry products.

Authors: Eremeeva Nadezhda Aleksandrovna, Roiter Liia Moiseevna