INFORMATION SUPPORT OF SUPPLY AND SALES ACTIVITIES MANAGEMENT

Issue № 3, 2017, article № 2, pages 7-13

Section: Problems of efficient management

Language: Russian

Original language title: ИНФОРМАЦИОННОЕ ОБЕСПЕЧЕНИЕ УПРАВЛЕНИЯ СНАБЖЕНЧЕСКО-СБЫТОВОЙ ДЕЯТЕЛЬНОСТЬЮ

Keywords: AGRARIAN SPHERE, MANAGEMENT, INFORMATION SUPPORT, INFORMATION SPACE, SUPPLY, SALES, SUPPLYING AND MARKETING ACTIVITY

Abstract: Underdeveloped supply system of economic subjects in agrarian sphere and procurement of products significantly restricts the effectiveness of agricultural producers and causes the growth of distribution costs. The choice of the model of organization of supply and sales activities is determined by the level of development of the entity and implemented marketing concept. Each type of economic subjects of the agrarian sphere realizes its own supply and sales policy and forms a system of supply and sales activities within its own needs. Advantages and real opportunities of creation of the full-scale divisions specializing in realization of functions of supply and sale are available for the large integrated agro-industrial formations. It is noted that the market of information and consulting services in ensuring supplying and marketing activity on the principles of outsourcing is characterized by extremely low level of development. In article basic provisions of formation of information system support in management of supplying and marketing activity are formulated. The considerable part of the agricultural organizations and large farms which are characterized by rather large scales of production and the wide range of the made production, but the low level of informatization of management can become clients of the specialized information and marketing centres. To such centres, created and financed with assistance of the state on the principles of cooperation of small business entities, functions on formation of system of information support of supplying and marketing activity on the terms of outsourcing can be transferred.

Authors: Koretskii Pavel Borisovich, Ulezko Andrei Valerevich